REPOSITION

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Custom Shirt Tailoring

A Reposition custom shirt is built to your measurements, in fabric you choose, with construction details you decide on — not picked off a rack in a standard size and hoped to fit. It's the entry point into everything Reposition does: African minimalism applied to a piece most men wear every week.

What this service is

Custom shirt tailoring means we take your actual measurements — chest, shoulder width, sleeve length, neck, torso length — and cut a shirt pattern specifically for your body, rather than grading a standard size up or down. You choose the fabric, collar style, cuff style, and fit (slim, regular, or relaxed). The result is a shirt that sits correctly at the shoulder seam and doesn't billow or pull, which is the most common failure point of off-the-rack shirts.

Who this is for

This service is built for:

  • Professionals and entrepreneurs who wear dress shirts often enough that fit and durability actually matter, not just for one event.
  • Men outside standard sizing — broader shoulders, longer torso, narrower waist, or any combination standard S/M/L/XL sizing doesn't handle well.
  • African professionals in the diaspora who want fabric and design choices that reflect cultural identity, not just generic "business casual."
  • Anyone replacing a wardrobe of shirts that fit "okay" with shirts that fit exactly.

What it costs

Custom shirts range from $150 to $300. The variation comes down to fabric grade and detailing — a base cotton shirt in a simple cut sits at the lower end, while premium fabric with more construction detail (French cuffs, contrast stitching, monogramming) sits toward $300. You'll always get a confirmed price before production starts, not an estimate that changes later.

How long it takes

Turnaround depends on the fabric in stock and current order volume. Use the Delivery Estimation tool on the Reposition site to get a specific timeline for your order and location before you check out, so you know exactly when to expect it.

What's included

  • A full measurement session, in person at Abuja, Lagos, or London, or guided remotely if you're ordering from elsewhere.
  • Your choice of fabric, collar, cuff, and fit.
  • A pattern saved to your profile, so reordering later doesn't require remeasuring.
  • A 3-year product guarantee covering craftsmanship and material defects.

The process, step by step

  1. 1.Measurement. In person at one of our three locations, or via our remote measurement guide if you're ordering from outside Abuja, Lagos, or London.
  2. 2.Fabric and detail selection. You choose fabric, collar, cuff, and fit from our current options.
  3. 3.Price confirmation. You get a fixed price for the exact shirt you've specified — $150 to $300 — before anything is cut.
  4. 4.Production. Your shirt is cut and constructed to your pattern.
  5. 5.Delivery. Shipped to you, or ready for pickup if you're local to one of our locations. Delivery timing is confirmed via our Delivery Estimation tool.
  6. 6.Guarantee. Your 3-year product guarantee starts from delivery.

Frequently Asked Questions — Custom Shirts

Custom shirts range from $150 to $300 depending on fabric and detailing. You get a confirmed price before production starts.

Fabric options vary by current stock. Ask about available fabrics when you book your fitting or start an order online.

In-person measurement at Abuja, Lagos, or London gives the most accurate first fit. If you're ordering from elsewhere, we guide you through remote measurement instead.

Use the Delivery Estimation tool on the Reposition site for a specific timeline based on your order and location.

Every custom shirt carries a 3-year product guarantee covering craftsmanship and material defects. Contact us directly to file a claim.